In conversation with Darshan Mehta on passions, pursuits, and progress.

BY GRACE CLARKE

Passions are the seeds of our deepest convictions, ideas, and aspirations. They begin as intangible desires, drifting in the realm of possibility, waiting to take shape. But what breathes life into these passions, turning them from mere thoughts into tangible actions? When we align our inner desires with the outer world, and identify problems that resonate with us on a personal level – that is when our passions find purpose. When we channel our passions into work, we’re not just pursuing a job; we’re addressing a gap that we’ve identified through our unique lens.

This concept is challenging, demanding a blend of creativity, dexterity, and grit. To explore how these qualities can drive success, Masala had the opportunity of engaging with Darshan Mehta, a multifaceted powerhouse in the community. As an entrepreneur, author, professor, and creative thinker, Darshan has navigated a diverse range of passions and pursuits. In our
conversation, we delve into the strategies and mindset that have propelled him to, as he would phrase it, “Aha!”

Could you provide some insights into your formative years and how they have shaped your current professional trajectory?

I was born in Bombay, India and raised in the US since the age of four. I grew up in an entrepreneurial environment, so I was destined to do something on my own. In college, I was drawn to case studies, where you had to ferret through a lot of information to hone in on the relevant facts to solve the problem. This helped me recognise that I don’t mind problems, but I really love solutions. This has helped me succeed professionally, by focusing on solutions versus dwelling on problems. I’ve realised that I control nothing. The extent of my control in the entire universe is me – half the time. I, too, have thoughts and emotions I can’t control. So, I focus on the things I can impact.

As the Founder of the iResearch, Carmina, and Nalini brands, can you share the inspiration behind these platforms and how they each address different needs in the market? What was your vision when you first started these projects, and how have they evolved over time?

I’ve been doing consulting work since I graduated from college. As mentioned earlier, working on case studies made me realise my passion for solving problems – ferreting through large amounts of information (much of which is noise) to hone in on the root problem and architect a solution. In 1998, I founded iResearch to reposition my existing strategic consulting business to better reflect the promise presented by the digital era. I had no idea whether the experience would be good, bad, or ugly. But my gut told me that online research was going to be big, and I had to be a part of it. I was driven by an inkling that the market research industry would be disrupted by online surveys and online focus groups. I also predicted that gathering insights would no longer be a playground for large companies with big budgets. Small to medium-sized
companies, I realised, would benefit as well.

On 15 March 2020, I arrived in Thailand, three days before the lockdown, to avoid being in the US for COVID 19. This choice was based on an insight I had about how COVID would be handled in the US versus Thailand; it turned out to be the better
choice. During this period, I decided to stay in Thailand, as I saw growth opportunities in Asia over the next couple of decades. This led me to become an active participant in the Thai start-up community and I began working with a couple of cloud kitchen entrepreneurs. Having been visiting here since 1989, I always enjoyed the vibrant and varied food scene in Bangkok. But, I noticed there were few options for Latin American cuisine, especially dishes like pollo a la brasa (Peruvian rotisserie chicken.) I also wanted to get into consumer packaged goods. So, I opened Carmina on Sukhumvit 20 in February 2024. I’m also getting ready to introduce pepper jelly, which can be used as a condiment or an ingredient and is very tasty and versatile, under the Nalini brand to Thailand and Asia. Visitors to Carmina have responded positively to our Latin Cuisine and have given us very positive feedback on our pepper jelly.

How has being an adjunct professor at diverse institutions such as The George Washington University, the University of Gothenburg, Thammasat University, the Paris Institute of Political Studies, and Franklin University shaped your approach to education and your understanding of global perspectives?

I have been fortunate to have had the opportunity to live and work around the world. Travel, alone, is a great educator, but teaching gives one a full 360 perspective. Working with students is very rewarding. You not only learn the subject matter at a deeper level, but you also learn human nature and communication. There’s an art and science to giving feedback to students that inspires them to think, and reach new levels, without feeling dejected or losing confidence. I’m grateful that I continue to have this opportunity to work with students.

Beyond your expertise in marketing, you recently explored the food and beverage industry with Carmina. What inspired you to dive into this new venture, and how has the experience been so far?

Trust me, having a restaurant requires marketing experience! I rely on marketing, market research, and branding principles to guide me in my F&B venture. For example, my team knows that Carmina exists to accomplish two goals: firstly to delight our customers; and secondly, to evoke a “wow” with every dish we serve. Based on my marketing expertise, I feel people are seeking experiences, not just to buy products or food.

With your Getting to Aha! book, podcast, and column, what does ‘Aha!’ signify for you, and what inspired you to start these projects?

In marketing and branding, you are on the hunt for insights to differentiate your product, drive innovation and cultivate loyalty. If you look at the world around us from iPhones, to the World Wide Web – these all exist because someone wanted
to solve a problem. These ‘Aha’ moments fascinate me, and in business, they often deliver a competitive advantage that can last many years. The question I often get is, “how can I get to these ‘Aha!’ moments?” This led me to author my book, “Getting to Aha – Why Today’s Insights are Tomorrow’s Facts.” This also led to my podcast where I discuss with guests, from various backgrounds, their ‘Aha’ moments that led them to where they are now. I encourage everyone to keep seeking ‘Aha’ moments! I find they enrich my life.

Given your extensive portfolio of careers and projects, how do you adeptly manage your time and resources to ensure optimal success across all your ventures?

That can be challenging at times. I think, on a personal level, the key is being focused and in the moment. Break down tasks into bite-sized steps that you can work through, and keep moving forward. It can become overwhelming and paralysing trying to take on everything at once. But, the real key is to surround yourself with a good team. Empower them. Inspire them. And support them. It truly takes a team to accomplish worthwhile endeavours.

What does success mean to you, and how do you measure it?

Success, to me, means engaging in activities that bring joy and fulfilment, making them feel less like work and more like a passion. It’s about aligning my daily pursuits with my core values, so I can contribute positively to the world while staying true to myself. I measure success by the sense of purpose and happiness I feel in my work, as well as the impact it has on the lives of others. If I’m making a meaningful difference and enjoying the journey, that’s the true measure of success.

What activities do you engage in to unwind and relieve stress?

Activities that bring me joy and help me reconnect with myself. Whether it’s immersing myself in a good book, spending time outdoors, going for a massage, or practising mindfulness, I focus on things that make me feel at ease and rejuvenated. These activities not only help me relax but also keep me centred, enabling me to contribute positively to the world around me with renewed energy and a clear mind.

What advice can you offer to individuals in the community who aspire to juggle multiple pursuits and chase after their aspirations?

Stay true to what excites and fulfils you. Also learn to say, “no” and prioritise your passions, and allow them to guide your efforts. Balance is key, so allocate your time wisely, focusing on activities that align with your core values and bring you joy. Remember, success is not just about achieving goals but also about enjoying the journey. Stay organised, be patient with yourself, and embrace the process, knowing that every step forward is a part of your unique path in life.