24 Karat Magic!
BY GRACE CLARKE
Doesn’t it seem like the glittering allure of yellow gold is losing its charm in the modern era? The once-unrivalled symbol of wealth and tradition is being passed over for the icy elegance of white metals, diamonds, and coloured gemstones. Even brides, who once dazzled in elaborate gold ensembles, are now more likely to sport custom-made pieces of twinkling diamonds or assorted gem stone adornments on their big day. But are we making the right move? Is the allure of these contemporary trends enough to replace centuries of tradition, wisdom, and financial savvy that have stood the test of time?
A GILDED LEGACY
In Indian culture, gold isn’t just a fashion statement; it’s a way of life. Revered as a symbol of wealth and divine blessing, gold is closely associated with the goddess Lakshmi, the deity of prosperity and fortune. Families have been hoarding gold over generations, passing down golden heirlooms to ensure the next in line never loses their glow. Traditionally, gold also plays a pivotal role in weddings, serving as a crucial part of the bride’s trousseau. Brides have long been adorned with elaborate gold jewellery: from necklaces, to earrings, bangles, anklets, and maang tikka, each piece is steeped in cultural and regional significance. For instance, South Indian bride dazzle in ornate temple jewellery, while their North Indian counterparts often opt for intricate kundan or polki sets. Yet today, more brides opt for white metals, coloured stones, and diamonds, trading tradition for contemporary chic. With this shift, are we losing more than just the golden allure?
THE UNFADING SHINE OF YELLOW GOLD
Diamonds might sparkle, but they simply can’t compete with the intrinsic value of gold. Gold’s worth is universal, a timeless asset that holds its ground even in turbulent economic times. Unlike the unpredictable market for diamonds and coloured gemstones, gold remains a reliable, stable investment that can be liquidated with the snap of a finger almost anywhere in the world. Its price is publicly listed and easily accessible, making it a secure choice. While diamonds may catch the light, gold is the star that keeps shining even in the darkest financial storms.
THE GOLD STANDARD
Gold is virtually maintenance-free, and it never goes out of style. Diamonds and gemstones may need to be handled with care to avoid losing their sparkle or falling out of favour with the fashion elite. Gold, however, ages like fine wine – getting better bolder, and more desirable with time.
FOOL’S GOLD?: THE COST OF TRENDS
Let’s take a moment to address the cost of chasing trends. The resale value of diamonds and coloured gemstones often leaves much to be desired. You might pay a fortune to acquire them, but you rarely get your investment back on the second-hand market. Retail markups are sky-high, and the value tends to plummet. In contrast, gold holds its value like real estate. It can be melted, reshaped, and reused, all without losing its worth. It’s the true financial safeguard that generations have relied upon, especially for brides.
IS GOLD TRULY OUT OF STYLE?
The question that remains is, are we merely blinded by the sparkle of what’s trending, or are we genuinely losing touch with the timeless elegance of gold? Perhaps in our rush to adorn ourselves with the latest sparkling trends, we’re overlooking what has always been most reliable for generations. Before we put yellow gold on the shelf of forgotten trends, let’s ask ourselves: are we chasing fleeting fashions at the cost of gilded legacy? Because while diamonds may be a girl’s best friend, gold is her family. And like all things golden, it never loses its shine.
